Foster’s “brain snap”

February 24, 2009

Foster’s cans 330ml stubbies

Brewing giant Foster’s is sheepishly reversing a marketing brain snap in Australia that tried charging the same price for less beer in a smaller “European-style” stubbie.


Why Things Cost $19.95

January 28, 2008

Part of the answer: people end up paying more when the asking price is more specific, and non-“rounded off” price  – i.e., use $5240 rather than $5000

http://www.psychologicalscience.org/onlyhuman/2008/01/why-things-cost-1995.cfm

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