Brewing giant Foster’s is sheepishly reversing a marketing brain snap in Australia that tried charging the same price for less beer in a smaller “European-style” stubbie.
Foster’s “brain snap”
February 24, 2009
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Posted by Tim van Gelder
Why Things Cost $19.95
January 28, 2008Part of the answer: people end up paying more when the asking price is more specific, and non-”rounded off” price – i.e., use $5240 rather than $5000
http://www.psychologicalscience.org/onlyhuman/2008/01/why-things-cost-1995.cfm
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Posted by Tim van Gelder
