Wall Street Journal - A Hint of Hype, A Taste of Illusion
They pour, sip and, with passion and snobbery, glorify or doom wines. But studies say the wine-rating system is badly flawed. How the experts fare against a coin toss.

Wall Street Journal - A Hint of Hype, A Taste of Illusion
They pour, sip and, with passion and snobbery, glorify or doom wines. But studies say the wine-rating system is badly flawed. How the experts fare against a coin toss.

A recent study shows that raising the price of wine makes it taste
better. When tasting wines they’d been told cost more,
testers’ brains showed more pleasure than when drinking cheaper
wines…even when the wines were exactly the same! The
study’s lead author is California Institute of Technology
economics professor Antonio Rangel.
mp3
http://www.wnyc.org/shows/lopate/episodes/2008/01/23/segments/92291
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Is It Champagne or a Substitute? Refined Palates Can Be Fooled
From NYTimes. Critic’s sophisticate friends can’t tell Champagne from $10 sparkling wines.
Best value for money: Boyer Brut.