Mixing emotion and logic

“In his book How We Decide (Houghton Mifflin, 2009), Jonah Lehrer describes what research in the field of neuroscience is revealing about the peculiar blend of logic and emotion that leads to superior decisions and why human beings struggle with getting the mix right. “Ironically, it’s those moments when emotions seem most persuasive—when the brain is completely convinced that it’s time to go all in—that you should take a little extra time to reflect,” Lehrer writes. “Make yourself consider alternative possibilities and scenarios.””

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